Industries

Media

Media companies are in the midst of a complete transformation of their industry.  Audiences are demanding immediacy and customization from traditional media channels. Traditional advertising and content delivery solutions are under pressure from the pure play portals, citizen-generated media, the replacement of pure broadcast delivery with digital pointcasting and narrowcasting, establishment of a “back channel” or “upstream” control path from the viewer to the headend, and a renewed focus on convergence (phone, television, and computer).

This leaves media companies adopting next generation business models in a way that doesn’t put their existing business at risk, forcing them to rethink their digital transformation strategy (so-called “Enterprise 2.0”), and creating an agile approach in their ability to respond to competitive threats.

Our capabilities include a deep understanding of Web 2.0 and service-oriented architectures, how to leverage social networking and user-generated content in an overall business transformation approach, and how to drive sustained innovation culture across the enterprise by staying focused on Voice of Customer.  Our media-specific CRM approach is focused on developing revenue-generation through digital product innovation and subscriber-retention strategies.